Is It Really 'Whole Grain'? Food Labels Often Misleading

Whole grain foods

Folks who want to eat healthy by choosing whole grain foods aren't helped by product labels that can confuse and mislead consumers, a new study shows. Almost half were unable to identify the healthier whole grain option when asked to rely on food package labels, researchers discovered. A similar proportion of participants were unable to accurately state the whole grain content of different products, according to the study. Terms like "multigrain," "contains whole grains," "honey wheat" and "12-grain" can be used to hawk breads, cereals and crackers as healthier options even if the product mostly contains refined flour, explained lead researcher Parke Wilde, a professor at Tufts University's School of Nutrition Science and Policy in Boston.


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