Study: Half of consumers don't understand whole grain labels on foods

Up to half of all U.S. consumers are confused by the labeling on food products such as cereal, bread and crackers, causing them to make fewer healthy choices when shopping, according to a study published Monday by the journal Public Health Nutrition. Consumers asked to identify the healthier options based on whole grain content made the wrong choice 47% of the time for bread, up to 37% for crackers and 31% for cereal, the researchers said.