Folks who want to eat healthy by choosing whole grain foods aren't helped by product labels that can confuse and mislead consumers, a new study shows. Almost half were unable to identify the healthier whole grain option when asked to rely on food package labels, researchers discovered. A similar proportion of participants were unable to accurately state the whole grain content of different products, according to the study.
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Up to half of all U.S. consumers are confused by the labeling on food products such as cereal, bread and crackers, causing them to make fewer healthy choices when shopping, according to a study published Monday by the journal Public Health Nutrition. Consumers asked to identify the healthier options based on whole grain content made the wrong choice 47% of the time for bread, up to 37% for crackers and 31% for cereal, the researchers said.

Boston researchers created a nationally representative microsimulation model to test three types of taxation on sugary drinks: a flat “volume tax” by drink volume ($0.01 per ounce), the only type used in U.S. cities to-date; a “tiered sugar content tax” by 3 levels of sugar content (ranging from $0.00 for less than 5 grams of added sugars per 8 ounces, to $0.02 per ounce of added sugars for more than 20 grams of added sugars per 8 ounces); and a “fixed sugar content tax” by absolute sugar content ($0.01 per teaspoon of added sugars, regardless of the number of ounces).

The national law requiring chain restaurants to include calorie labels on menus is estimated to prevent tens of thousands of new heart disease and type 2 diabetes cases—and save thousands of lives—in just five years, according to a new study estimating the law’s impact.

Despite consuming fewer sugar-sweetened beverages and more whole grains, most American children and adolescents still eat poorly – and sociodemographic disparities persist, according to an 18-year national study between 1999 and 2016 of U.S. children’s dietary trends. This research analyzed the diets of more than 31,000 U.S.

We've released a new infographic that illustrates how a SNAP-Plus program that incentivizes/disincentivizes certain foods while maintaining unrestricted choice could work for millions of recipients.
Take a look and learn more about how giving customers choice with incentives can make a big difference in both healthcare costs and overall health for individuals.

America's love of dining out may come with real health consequences. Restaurants of all kinds provide one out of five calories adults in the U.S. eat, but patrons are consuming food of “persistent low quality” when it comes to nutrition, researchers reported Wednesday. Half of the meals Americans ate in full-service eateries and 70% of their fast-food orders in 2015 and 2016 were of poor diet quality, according to the study published in The Journal of Nutrition.
Americans got about one in five calories from dining out, either in restaurants or fast-food joints, in the period between 2003 and 2016. And while those meals may have been convenient, fun, and even tasty, they typically weren’t very healthy, according to new research from Tufts University. At fast-food restaurants, 70 percent of the meals Americans consumed were of poor dietary quality in 2015-16, down from 75 percent in 2003-2004.

Less than 0.1 percent of meals eaten in American restaurants are good for you, a study has warned. Researchers analysed the food choices of more than 35,000 people who ate out regularly between 2003 and 2016. Half of the meals eaten at restaurants with table service were of poor nutritional value, and almost none reached 'ideal quality'. The researchers said this was a concern because restaurant meals accounted for a fifth of Americans' total calorie intake, and fast-food accounted for 12 percent.
New research, published in The Milbank Quarterly, highlights the potential health and economic impact of the United States (US) Food and Drug Administration's (FDA) proposed voluntary salt policy on workers in the US food industry. This new study examined the impact of the policy on the food industry itself to determine the cost-effectiveness of meeting these draft sodium targets. The team modelled the health and economic impact of meeting the two-year and 10-year FDA targets, from the perspective of people working in the food system itself, over 20 years, from 2017 to 2036.